Professional Store Journal takes a Q and A take a look at a cross-section of golf programs throughout Canada. In every challenge we’ll highlight one membership and see how their retail professional outlets have come by way of every thing throughout COVID-19 and, after all, what’s scorching and what’s promoting.
TORONTO GOLF CLUB
Head professional: Doug Rankin (does the shopping for together with professionals and store attendants)
How has the pandemic affected the best way you’ve carried out enterprise within the professional store?
“Each the 2020 and 2021 seasons had been distinctive. 2020 was a presentation of merchandise bought within the fall of 2019, so it was enterprise as typical, and we took supply of product in March/April with nice expectations, solely to seek out out we’re shut down for COVID,” stated Rankin. “We had a greater understanding of our buying wants for the next season, however we had been cautious of our “purchase” for 2021.
“Our group, led by head affiliate Laura MacElwain, scrambled to usher in product in a well timed method, so with ‘eyes large open,’ she was in a position to usher in recent all through the season. Open to Purchase is such an essential retail idea and final yr was a terrific instance of staying versatile.”
Is the best way you show objects a consider gross sales?
“We used to have as much as eight units of irons on the wall, with all our membership gross sales based mostly on fittings. We transformed the cabinetry away from membership shows to extra clothes shelving, hangbars and half-form mannequins. Significantly better use of sentimental items show and merchandising area.”
What drivers do you inventory?
“The entire corporations produce nice tools, so we deal with the massive 4: Titleist, Callaway, Ping and TaylorMade.”
“TaylorMade fills the necessity for good gamers with their P790 sequence; Ping G425 irons are superbly engineered and straightforward to suit, particularly for gamers with particular match necessities. Titleist T100s and Mizuno supply nice seems with stable design for constant outcomes.”
“Vokey SM9s all day lengthy.”
“TaylorMade, Ping, Titleist.”
“A tie between Rogue Max and Stealth.”
“Scotty Cameron all day lengthy. Odyssey can be a very good possibility.”
“johnnie-O is robust, as is Peter Millar, Holderness & Bourne, and FootJoy which is a staple for us.”
“At all times do properly with SanSoleil, Fortunate in Love, Every day Sports activities, Kjus, Foray Golf and Levelwear. One gem for us for a couple of years has been Vuori, a terrific leisure, lounging model.”
“FootJoy, Puma and Ecco.”
Golf balls – excessive finish and worth ball?
“ProV1, ProV1x and AVX are the staples. Tour Tender is a pleasant possibility.”
“We load up on a couple of completely different manufacturers: New Period, Forward, Levelwear and Imperial are all good.”
“Maui Jim are improbable for golf and fly fishing.”
“Titleist Gamers, FootJoy StaSof and FJ Customized.”
GPS or yardage electronics?
“Bushnell models and golf watches.”
“Titleist, Callaway, Ping and Solar Mountain. Folks love to purchase new golf luggage at our membership, it’s unreal!”
“Glassware, scotch glasses with TGC emblem, Roots hoodies and sweatshirts for fall and Christmas.”