Premier League golf equipment may face a ban on having playing sponsors on their shirts after the proposal was included in a draft white paper, sources have informed BBC Sport.
Half of the Premier League’s 20 groups have betting corporations on their shirts, with the federal government set to replace playing legal guidelines subsequent month.
Campaigners have welcomed the thought, however imagine a ban could be “incoherent” if not additionally relevant to groups within the English Soccer League and for different adverts.
The transfer would comply with a advice by a Home of Lords choose committee in 2020, which mentioned Premier League golf equipment ought to face a shirt sponsorship ban, however Championship golf equipment needs to be given time to section out their partnerships.
A Division for Digital, Tradition, Media and Sport (DCMS) spokesperson informed BBC Sport: “We’re enterprise essentially the most complete evaluate of playing legal guidelines in 15 years to ensure they’re match for the digital age.
“We are going to publish a white paper which units out our imaginative and prescient for the sector within the coming weeks.”
Delays to the federal government white paper being revealed imply golf equipment would possibly already be negotiating contracts for subsequent season onwards.
That would imply any ban is more likely to be utilized for the 2023-24 season on the earliest, however there have additionally been discussions about whether or not Premier League golf equipment may supply to take away playing sponsorship from shirts voluntarily.
The Premier League has beforehand mentioned that “a self-regulatory method would supply a sensible and versatile different to laws or outright prohibition.”
The EFL, which is sponsored by Sky Guess, says a playing sponsorship ban would price golf equipment £40m a 12 months.
James Grimes of marketing campaign group, The Massive Step, informed BBC Sport: “That is welcome, however to take away playing from shirts whereas permitting pitch-side promoting, league sponsorship and membership partnerships to proceed could be massively incoherent.
“Each younger fan ought to be capable to watch their membership – within the floor and on TV – with out being bombarded by adverts for playing, which we all know harms hundreds of thousands, and takes a whole bunch of lives yearly.
“If the federal government recognises playing might be dangerous, as this step suggests, then it should finish all playing promoting and sponsorship in soccer in any respect ranges, not simply on shirts.”
A latest YouGov survey mentioned 1.4m individuals in Britain are being harmed by playing with an additional 1.5m in danger.
However the Premier League and EFL imagine there isn’t any proof to indicate a causal hyperlink between playing sponsorship and downside playing.
The Betting and Gaming Council spokesperson says that every one sponsorships “should adjust to strict tips and safer playing messaging is usually and prominently displayed”.
It has additionally mentioned it “strongly helps the playing evaluate as an additional alternative to boost requirements”.