The DP World Tour has signed a three-year partnership with OCEANTEE that may see the corporate change into the Tour’s Official Sustainable Merchandise Provider.
Based by marine biologist Ed Sandison, OCEANTEE is on a mission to vary the best way the trade and golfers take into consideration their use of plastic and its influence on the setting. The corporate was the primary to provide golf tees created from bamboo – one of many fastest-growing and subsequently renewable vegetation in the world – and produces equipment and a males’s and girls’s clothes vary made solely from sustainable materials.
As a part of the partnership, OCEANTEE will profit from a spread of selling providers to construct its model globally, together with bespoke content material on the Tour’s digital channels, branding at tournaments, and entry to the Tour’s hospitality providers at tournaments for B2B networking.
OCEANTEE will even change into an Official Provider at 5 tournaments on the DP World Tour schedule annually. This can embrace OCEANTEE launching its Sustainability Sequence – an inspiring assortment of instructional outreach initiatives for followers at tournaments. This can embrace a neighborhood seashore clear at this 12 months’s Genesis Scottish Open, which is being held at The Renaissance Membership, North Berwick from July 7-10.
In 2021, the DP World Tour launched Inexperienced Drive – a strengthened dedication to sustainability with a imaginative and prescient for the Tour to change into a showcase for social and environmental duty. As a part of the partnership, OCEANTEE will produce a brand new vary of eco-friendly DP World Tour branded golf equipment resembling tees, pin flags and caddie bibs that will probably be utilised by employees and gamers at tournaments. DP World Tour branded merchandise will even be out there to buy at oceanteegolf.com, through the DP World Tour official on-line retailer, and at match merchandise shops.
Talking concerning the new partnership, OCEANTEE founder Ed Sandison stated: “My imaginative and prescient for OCEANTEE has at all times been to develop collaborative partnerships that may convey sustainability to the forefront of the golf trade. There are thousands and thousands of individuals around the globe who’re enthusiastic about golf and wish to protect the environments that it’s performed in, however maybe don’t know the place to begin. This partnership will assist us flow into these essential messages and provides golfers entry to the knowledge they want in addition to merchandise which might be kinder to the planet.”
Max Hamilton, Business Director of the European Tour group, added: “The entire European Tour group is on a mission to make vital reductions to our carbon footprint and use our world platform to encourage others to observe swimsuit. Companions are important to this effort and in OCEANTEE we now have an modern, disruptive firm who’re going to be a key companion as we proceed to take away plastic waste from our operations and encourage recycling at our occasions. Their sustainable merchandise are already gaining numerous traction and we stay up for including DP World Tour branded merchandise to their vary.”