Golf Enterprise Information – Golf Basis targets main colleges with ‘Golf is Ours’ marketing campaign

Home » Golf Enterprise Information – Golf Basis targets main colleges with ‘Golf is Ours’ marketing campaign

As a part of Youth Sport Belief’s Nationwide Faculty Sport Week, the Golf Basis has introduced the launch of a brand new marketing campaign to introduce golf to colleges throughout the UK, and rejoice and help those that are already bringing the sport to youngsters. 

After the large disruption of the previous two years, Nationwide Faculty Sport Week goals to assist each baby discover a place to belong at school sport. Everybody who indicators as much as Nationwide Faculty Sport Week will obtain free assets from the Youth Sport Belief to advocate for college sport.

The ‘Golf Is Ours’ marketing campaign is a nationwide name to motion for all colleges to convey golf into their educating, in no matter capability. Collaborating can imply a golf-themed meeting, a one-off taster session or collaborating in our 5 week Major Faculties programme. There is no such thing as a minimal dedication; it’s nearly introducing golf to pupils.

Golf Is Ours is all about kids ‘proudly owning the sport of golf’. One of many greatest limitations that the sport sees amongst kids is the preconceived concepts of the game as an inaccessible recreation performed at golf equipment and programs that children can’t entry. The Golf Basis is encouraging colleges to take the initiative, serving to their pupils play the sport on their very own phrases – with tailored tools and enjoyable actions –and displaying pupils that golf is accessible to everybody from all backgrounds, and is a good way to study transferable  life expertise in a enjoyable means. 

The marketing campaign runs till March 2023, and everybody who indicators as much as ‘Golf Is Ours’ will obtain entry to free assets and discounted tools provides, whereas there are numerous incentives all through the marketing campaign in an effort to reward collaborating colleges for getting concerned.

To kick issues off, former skilled golfer and present Sky Sports activities presenter Nick Dougherty will go to one of many collaborating colleges later this 12 months. Dougherty is a big advocate of golf in colleges, and has provided his full help to the marketing campaign because it will get underway.

“We’re delighted to be launching this new marketing campaign,” added Brendon Pyle, CEO of The Golf Basis, “and even happier to take action with the help of Youth Sport Belief. The work we’ve completed collectively by way of the Faculty Video games has been a key a part of our success through the years, and their message this week about there being ‘a spot in sport for each baby’ aligns with the whole lot we try to do to introduce golf to new audiences. As we rejoice our 70th12 months as a charity created to take golf into colleges, we need to the longer term and need to be sure that each baby has a possibility to study golf, to make use of the life expertise it teaches them, and to have the chance to turn out to be a golfer for all times.”

Alison Oliver, Chief Govt of the Youth Sport Belief, stated: “Faculty sport must be an necessary a part of each baby’s training and growth. However for too many kids this isn’t taking place. They’re left feeling alienated by sport, that it isn’t for them, and so they don’t have a spot to belong inside it.

“With the assistance of the Golf Basis and its new Golf is Ours marketing campaign we hope this week could be a second in time to assist all kids to discover a place to belong and join by way of the ability of play and sport. Sport has a lot to supply, growing life expertise like communication, empathy, teamwork and resilience. We should rework attitudes and perceptions throughout society to prioritise sport and play in each childhood.”

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