FSB bought the 2022 occasion season off to a flyer with a massively profitable look at ICE London.
Led by our CEO Dave McDowell, who featured on ICE TV, the workforce showcased our newest sportsbook product developments and burgeoning retail providing.
Head of Retail Russell Colvin was available to take delegates by the ground-breaking facial recognition expertise inside our SSBT terminals. This was supplemented by a bunch of different retail options together with multi-language assist and deep linking banners.
#CurateTheWin was the marketing campaign theme behind our ICE 2022 presence as we communicated the facility and adaptability behind our platform providing. Watch our #CurateTheWin video.