ATLANTA – The PGA TOUR in the present day introduced Accenture as a Proud Accomplice of the TOUR Championship – becoming a member of Coca-Cola and Southern Firm – in an settlement that begins with the 2022 match and extends via 2027. The addition of Accenture, a worldwide skilled providers firm with main capabilities in digital, cloud and safety, will additional elevate the TOUR Championship because the culminating occasion of the PGA TOUR season at East Lake Golf Membership and improve the match’s capacity to make a constructive impression on the native Atlanta neighborhood.
Because the finale of the FedExCup Playoffs, the TOUR Championship will welcome the TOUR’s finest 30 gamers to Atlanta and historic East Lake Golf Membership, August 24-28, to crown this season’s FedExCup champion.
“Including Accenture as a Proud Accomplice of the TOUR Championship is a testomony to the stature of the TOUR Championship globally in sports activities and inside the Atlanta space,” stated Brian Oliver, PGA TOUR Govt Vice President of Advertising and Company Partnerships. “With the TOUR Championship set for its 22nd enjoying at East Lake Golf Membership and 16th because the inception of the FedExCup, the match has change into synonymous with the Atlanta sports activities calendar whereas taking nice pleasure in making an indelible impression on the area people.”
Throughout its multi-year settlement, Accenture will profit from publicity throughout a broad array of PGA TOUR media, digital and advertising belongings together with: promoting and in-program enhancements on Golf Channel, NBC/CBS and PGA TOUR Dwell on ESPN+ throughout protection of the TOUR Championship; strategic onsite branding; onsite hospitality for Accenture industrial and client shoppers; and intensive publicity on PGATOUR.com, TOURChampionship.com and different TOUR-related digital media.
“That is an thrilling day for the TOUR Championship and its future right here in Atlanta,” stated Alex City, Govt Director of the TOUR Championship. “With Accenture’s assist, we look ahead to increasing the match’s charitable footprint all through Atlanta and constructing on the dynamic fan expertise that makes the TOUR Championship the town’s must-attend occasion of the summer time and a centerpiece on the PGA TOUR schedule.”
According to the PGA TOUR’s legacy of giving again, Accenture will make an annual contribution to First Tee over the course of its settlement. First Tee is a global youth improvement group that gives life abilities and golf coaching to youngsters and teenagers at roughly 150 chapters world wide. Certainly one of its chapters, First Tee – Metro Atlanta, is one in all 5 major charitable beneficiaries of the TOUR Championship.
“We’re excited to affix Coca-Cola and Southern Firm to assist the TOUR Championship and the essential work the East Lake Basis and the match’s different charitable companions are doing all through Atlanta,” stated Jimmy Etheredge, Accenture’s CEO of North America. “Our organizations share a longstanding dedication to creating better alternatives for susceptible communities and I look ahead to the continued impression we will have collectively.”
This sponsorship marks continued momentum in Accenture’s largest model transfer in a decade with the October 2020 launch of its “Let there be change” marketing campaign and new firm goal, designed to encourage organizations to embrace change to create extra worth for the good thing about all.
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